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Warming the planet while saving the whale

While the Federal Government’s hefty carbon trading legislation is hurriedly being carried through the houses of parliament we should all stop and ask the big question: What effect is it going to have...

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Green-washing on the internet

Well, have you seen the new ‘eco friendly’ search engine launched this week from Yield Media? www.ecocho.com.au that claims to ‘offsets carbon emissions with no cost to the user. The search engine is...

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Green-washers beware: Tesco show the the correct way to market their eco...

I have just read with interest the news from Tesco where they are showing the amount of carbon that is being generated between ‘seed and store’ on 20 of their items. Yes they are maximizing the...

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The perils of claiming the Green high ground

Slowly but surely examples of bad luck or bad management of a company’s environmental positioning are creeping into the media. The resent classic was Sir Paul McCartney’s gift for helping the planet,...

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Advertising’s role in mitigating climate change

How many highly creative ads for planet saving ‘Green’ products do you see being pulled through the city on the back of a truck? Or giant billboards exhorting the benefits of saving electricity while...

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Green-washing. How to tread carefully on a planet full of environmental...

I wait with interest for the final release of the AANA’s environmental code of conduct. The aim is to produce an advertisers guide on how to sell a “Green’ product with a shrinking marketing spend, to...

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